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Gavin "Mizzle" Mathieu born in 1987, is a designer and creative visionary with a passion for impacting culture with thought provoking art, products and experiences.  After dropping out of high-school his junior year, he started his creative career as a self-taught freelance graphic designer and event curator promoting the youth culture in LA.  He’s most known for starting the JUST BE COOL movement along side his childhood friend Dom Kennedy, opening the YOUth Store on Fairfax and for his creative work with artist like YG, Dom Kennedy and Nipsey Hussle to name a few.  Mizzle’s theory is that YOUth has no age, YOUth is a state of mind that allows us to be creative and free.

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